BACHA COFFEE ENTERED CHINA

How KKR-Backed Singaporean V3 Gourmet Is Building the Hermès of Coffee and Nobody's Competing against them... Bacha Coffee founded in 2019, has done what no other coffee brand has managed to do: In the age of $1.40 cup, Bacha Coffee is $10 - but instead of defeat, it has reached success. Bacha Coffee’s success is attributed to the fact they are anti-convenience, anti-value and anti-accessible. Taha Bouqdib, CEO of Singapore's V3 Gourmet and the architect behind TWG Tea, is one of the most successful brand mythology plays in modern luxury retail. Bouqdib revived a coffee parlour in Marrakech's Dar el Bacha palace (House of Pasha), a space that once hosted Franklin Roosevelt, Winston Churchill, and Charlie Chaplin, which had been dormant since the Second World War. With KKR as a shareholder in V3 Group, and a $100M investment commitment across its luxury portfolio in 2022. Bacha Coffee has the arm of a PE firm inside its handcrafted experience cafe. This ‘Ultra-Luxury’ coffee chain, has a positioning of less than 10 stores per city with caps of 50. Its presence is attracting a certain type of clientele who can frequent its $10 coffee daily. With the rise of the 4th wave in China, its position timing in Mainland China couldn’t be worse. But having its position in Hong Kong first was its entry to the Mainland Chinese market. In January 2026, Bacha Coffee’s China Pte. LTD, entered the Mainland Chinese market in Beijing’s China World Mall. It’s only competitor is Chanel, not Starbucks.