The Hersheys Company and Reese's

When cocoa hit a record high in December 2024 after bad weather hitting West Africa, Hershey raised prices in 2025 and shrank pack sizes- which shoppers called 'shrinkflation'. As Reese’s Valentine’s Mini Hearts, use a coating with less chocolate. They’re labeled “chocolate candy” and “peanut butter crème” instead of milk chocolate and peanut butter. But in February, Hershey acknowledged recipe changes to some Reese’s products, while saying the core Peanut Butter Cups never changed. Brad Reese, the inventor’s grandson, has been very vocal about such changes. Cocoa is now about 56% below its record, at roughly $5,640 a tonne on October 7 and Hershey reports its Q3 results this Thursday, October 29. Q1: Net Sales Rose 10.6% to $3.10B. and Q2: Net Sales Rose 6.6% to $2.79B.