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October 23, 2026
SuperYou Mumbai
SuperYou built From Mumbai, Just Made Even More Protein Wafers With Fermented Yeast Protein, No Added Sugar & No Palm Oil.
Founded in 2024 by Ranveer Singh and Nikunj Biyani, the brand is now expanding across the GCC and MENA regions. They recently introduced 3 new Mega-BAR flavours: Nutty Chocolate, Kesar Pista Badam, and Cranberry Crunch - each packing 20g of protein.
The Current Global Protein Snack Market is running at $37.3B in 2026, growing to $72.2B by 2033, at a 9.9% CAGR. Alongside, the Asia Pacific region being the fastest-growing in the Protein Snack Category at 12.4% CAGR through 2033.
But having a short-ingredient, no-palm-oil positioning. Could this travel into the US? In the US, over 60% of consumers actively trying to eat more protein.
With Protein Snacks, having 40+ ingredient lists, SuperYou's short-ingredient, no-palm-oil positioning targets the same gap that built OLIPOP PBC and RXBAR.