Gigi Coffee Shorts

Gigi Coffee and ZUS COFFEE launched two months apart in 2019. By 2023, one had 4X the other's revenue. Both are Malaysian coffee chains targeting the same market with the same customers. However, ZUS Coffee took outside investment early and Gigi Coffee didn't. It's backed instead by its own group OneCreators Sdn Bhd, with no other venture or private equity money involved. By FY2023, Gigi had scaled to over 160 outlets on $11.8M in revenue and $878K net profit. While ZUS Coffee over the same time had scaled to 370 outlets on $44.8M in revenue and $2.2M net profit. Do you think Speed is key, or is it just financials?