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September 2, 2026
Cộng Cà Phê
Cộng Cà Phê Has been Bringing Coconut Frozen Coffee Globally With South Korea as Its Biggest Market.
Starting off in 2007, Linh Dung, started Cộng Cà Phê with “The Subsidy Period” - Thời bao cấp as a major influence. Now with 100+ stores Globally , South Korea has 23 of them.
In Korea every 1 in 7 Food Serviced Business is a Coffee Shop and the average coffee consumption is around 416 coffees annually. Vietnam has always been known as a “Coffee Capital”, but South Korea is a Coffee Consumption Capital.
Local consumers are known to favour iced americanos & black coffees, mega chains have targeted this group with coffee priced at $1.30.
But Cong, targets them through a premium positioning, pricing the best seller - Frozen Coconut Coffee (Cà Phê Cốt Dừa) at $4.70.
Would you try the Coconut Frozen Coffee over a Iced Americano?